It Started With A Tutu...
Back in 2018, we perfected the party dress 💃 (aka, the OG iloveplum tutu). And after twirling our way through kid party 🥳 after kid party 🥳, we realized… the events themselves were just kinda meh.
And so Alexia, our founder, fearless leader and queen of all things tulle 💁, took it upon herself to help her friends and fam throw better parties. She curated what felt like a zillion birthdays 🎂, showers 👰 and sprinkles 🤰, and what she found was downright frustrating—poor quality, unnecessary quantities and laughable prices.🤔